Salesly vs Odoo: complete comparison for B2B SMBs
Odoo is the most well-known open source ERP on the market. Salesly is a sales operations CRM designed for B2B SMBs. Both can manage sales, but their approach is fundamentally different. This article compares them head-to-head so you know which fits your business better.
Table of contents
- Key takeaways
- What is Odoo and what is Salesly
- Feature comparison
- Real pricing in 2026
- Implementation and learning curve
- Who should choose Odoo
- Who should choose Salesly
- The hidden factor: sales team adoption
- FAQ
Key takeaways
| Aspect | Salesly | Odoo |
|---|---|---|
| Focus | Sales operations CRM for B2B SMBs | Modular ERP with built-in CRM module |
| Typical implementation | 1-3 days without external consultant | 2-8 weeks with certified partner |
| Cost for 5 users | From 75 EUR/month (all inclusive) | From 117.50 EUR/month (Standard, CRM only) |
| Strength | Pipeline + quotes + client portal integrated | Complete ecosystem of business modules |
| Weakness | Not an ERP (requires integration for accounting) | Complexity: each additional module adds cost and configuration |
What is Odoo and what is Salesly
Odoo started in 2005 as TinyERP and evolved into a modular business suite with over 40 applications: CRM, invoicing, inventory, manufacturing, HR, marketing, e-commerce. Its model is “all-in-one”: you can run your entire business from a single platform. The Community version is open source and free. The Enterprise version (with advanced features and support) is paid.
Salesly is a sales operations CRM built specifically for B2B SMBs. It covers the complete sales cycle: contacts, sales pipeline, quotes, orders, client portal and sales analytics. It does not try to be an ERP. It integrates with the most commonly used ERPs (Holded, Business Central) so your sales team works in a tool designed for selling, while data flows to the ERP seamlessly.
The philosophical difference is key: Odoo wants to be your complete business platform. Salesly wants to be the best sales tool in your SMB.
Feature comparison
Pipeline and opportunity management
| Feature | Salesly | Odoo CRM |
|---|---|---|
| Visual pipeline (Kanban) | Yes, customisable per team | Yes, standard |
| Custom stages | Unlimited | Unlimited |
| Lead scoring | Automatic + manual | Rule-based (requires configuration) |
| Automatic assignment | By territory, sector or rotation | By rules, requires additional module in Community |
| Activity calendar view | Integrated | Integrated |
| Inactivity tracking | Automatic alerts after 7 days | Requires custom automation |
In pipeline management, both tools are competent. The difference lies in what happens outside the pipeline.
Quotes and orders
The quoting process is where Salesly wins on speed of use. A sales rep generates a quote in Salesly in under 2 minutes. In Odoo, the first time they need to understand the tax structure, warehouses and payment terms before they can send anything.
Client portal
Salesly includes a client portal where contacts can view their quotes, approve them with digital signature, check orders and communicate with their sales rep. It is available on all plans.
Odoo also has a client portal, but its configuration depends on active modules. If you only have the CRM, the portal is limited.
Reporting and analytics
Odoo has a more flexible reporting engine if you have Odoo Studio (Enterprise module). Salesly offers the reports that 90% of commercial SMBs need without additional configuration.
Integrations
Salesly integrates natively with Holded, Business Central and other SMB ERPs. Odoo integrates everything within its own ecosystem. If you need to connect Odoo with external tools, options are more limited and often require development.
Real pricing in 2026
Salesly
| Plan | Price | Includes |
|---|---|---|
| Starter | 15 EUR/user/month | Pipeline, contacts, basic quotes |
| Professional | 25 EUR/user/month | Client portal, analytics, ERP integrations |
| Enterprise | 40 EUR/user/month | Everything + advanced API, automations, priority support |
No hidden costs. No additional modules.
Odoo
| Option | Price | Notes |
|---|---|---|
| Community | Free (self-hosted) | No support, no client portal, no digital signature |
| Standard (Online) | 23.50 EUR/user/month | 1 app included. Each additional app: +23.50 EUR/user/month |
| Custom (Online) | 35.30 EUR/user/month | 1 app included + Odoo Studio. Each additional app: +35.30 EUR/user/month |
Odoo pricing is deceptive at first glance. Hiring “just the CRM” costs 23.50 EUR/user/month. But if you also need the sales module, marketing and invoicing, you are paying for 3-4 apps: between 70 and 94 EUR/user/month. For a team of 5 users, that is 350 to 470 EUR/month before adding implementation costs.
With Salesly Professional (5 users), you pay 125 EUR/month and have everything your sales team needs.
Implementation and learning curve
Salesly: the sales team starts working on day one. Import contacts (from Excel or ERP), configure the pipeline with your stages and create the product catalogue. For SMBs with 3 to 15 sales reps, this takes 1 to 3 days without external consultant.
Odoo: implementation depends on scope. CRM only: 1-2 weeks. CRM + Sales + Invoicing + Inventory (the typical case): 4 to 12 weeks with a certified partner. Partner implementation cost ranges from 3,000 to 15,000 EUR depending on complexity.
Who should choose Odoo
Odoo is the best option if your business:
- Needs a complete ERP, not just a CRM. Invoicing, inventory, manufacturing, HR, e-commerce.
- Has internal technical capacity or budget for a partner.
- The sales team is secondary relative to operations.
- Seeks unlimited customisation with Odoo Studio (Enterprise).
Who should choose Salesly
Salesly is the best option if your business:
- Your sales team drives revenue. B2B sales with long cycles and custom quotes.
- Wants to be operational this week, not in two months.
- Already has an ERP and needs a CRM that connects with it.
- Has a limited and predictable budget. No additional modules, no surprises.
- Team adoption is critical. The simplest interface on the market for B2B sales reps.
The hidden factor: sales team adoption
65% of CRM implementations fail due to low adoption. Not because of missing features, but because the team stops using the tool after a few weeks.
The causes are always the same: too many mandatory fields, interface designed for administrators rather than salespeople, and no functional mobile version.
Salesly has a mobile app designed from scratch for field use: log a visit, update an opportunity, send a quote. In under 30 seconds.
FAQ
Can I migrate from Odoo CRM to Salesly?
Yes. Salesly allows you to import contacts, opportunities and history from Excel/CSV. The support team helps with migration at no additional cost on Professional and Enterprise plans.
Can Salesly replace Odoo entirely?
No, and it does not try to. Salesly is a sales operations CRM. If you need invoicing, inventory or manufacturing, you need an ERP (Odoo or another). Salesly integrates with your ERP so commercial data flows without duplicating work.
Is Odoo Community really free?
The software is free. Hosting, configuration, maintenance and support are not. A typical Community installation on your own server costs between 50 and 200 EUR/month in hosting, plus a technician’s time for updates and issue resolution.
Which has better support?
Salesly offers direct support in Spanish, Catalan, English and French, with response times under 4 hours on Professional and Enterprise plans. Odoo support goes through certified partners (direct support is limited and in English).
Can I use Salesly and Odoo together?
Yes. Salesly for the sales team and Odoo as ERP. The integration synchronises contacts, products and orders between both systems.
Related articles
Sales onboarding: how to train your team in record time
Learn how to design a sales onboarding process that shortens the ramp-up time of new reps. Checklist, metrics and the mistakes that stretch the learning curve.
Mobile CRM: manage your sales team from anywhere
Learn how a mobile CRM boosts field sales productivity. Key features, real-time data capture, and mistakes to avoid when choosing a CRM without a proper mobile app.
How to choose a CRM in 2026: a practical guide for SMBs
Concrete criteria for picking the right CRM in 2026: must-have features, common mistakes, option comparison and what a B2B sales CRM actually needs to do.